Book Review: I Heart Recruitment - S.P.A.M.

Today's lesson: S.P.A.M.

Do people, the anti-Greeks, think your chapter is a fake, gross, confusing can of mystery with confusing letters? Or worse, does your chapter think others think that? You're not doing yourselves any favors if you are too afraid to market your chapter to your student population. I've run into this with other chapters. They are concerned doing too much "sorority talk" is going to scare away potential members. 

Wake up, sweetheart. You're in a sorority. A badass sorority that does more good for the community than most people realize. Now, its time to S.P.A.M.

What the authors of I Heart Recruitment mean is: do you have the Skills, Product knowledge, Audience awareness, and Motivation?

I recommend using these four components to create a series of recruitment workshops. Here are some examples:

• Skills Workshop: Host a conversations workshop where women have the opportunity to practice talking about the sorority. 
• Product knowledge: DPhiE 101 Jeopardy would be fun. Create a game board and offer prizes to the sisters with the highest scores. 
• Audience awareness: Take a poll from the chapter of how they perceive the campus population, and their feelings about Greek life. Talk to your Greek advisor their opinion of the student body and their feedback after recruitment events. From that information, form a plan to reach out to the "Maybe Joiners". Their minds are not made up, and therefore there is opportunity there. 
• Motivation: Host a Pride Workshop. Come up with new cheers and have a cheer-off with your sisters. Paint new wooden letters for your next Bid Day picture together. 

These are just some options, but the possibilities are endless. Get creative. Have fun!